A news alert is a Google service that monitors new content on the web that contains your chosen keywords. Setting up alerts for your brand, competitors, industry keywords, and more can help you stay on top of conversations as they happen, allowing you to capture opportunities for publicity. News alerts are often used by broadcasters to inform audiences about developing stories and events as they unfold. They can be as simple as a one-page announcement for local reporters or as formal as a press release distributed by wire services. Use this sample media alert to notify reporters about your local Lights On Afterschool event and convince them it’s a story worth covering. Make sure to include the five Ws: who, what, when, where, and why.
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